McDonald’s begins redesign of the St. Louis Arch
Found this the other day. This new McDonald’s advertising strategy is sure to torque off a lot of Missouri residents!
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McDonald’s announces ambitious advertising strategy
By ANNIE FLAHERTY, Associated Press Writer
1 June 2007
“Everyone who knows and loves McDonald’s is drawn to the arches” said McDonald’s press speaker Mark Handeroff, “and because of this draw we have partnered with the city of
In the same way the ballparks have been sponsored by corporations, McDonald’s always one to think bigger, developed this idea from the vision of current company vice- presidents 6 year old daughter Michelle. “Its quite a funny story.” stated Mr. Handeroff . “Michelle and Mr. Langert were watching a game at Busch Stadium when she looked up at the arch and said ‘Daddy that almost looks like a McDonald’s sign!’ Mr. Langert was so intrigued by her comment that he mulled it over for the week-end and then proposed his idea at the next board meeting, and the rest is history.”
Bob says:
Added on July 17th, 2011 at 8:04 amLol, ,Im going to the arch and Busch today for concert U2!!!